LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV netwo